T7 · Tool

Local Business Crawl

Aggregates online information about companies anchored offline — hair salons, contractors, restaurants, manufacturing hubs — from Google Maps, TripAdvisor, and adjacent sources where these companies are present even when LinkedIn isn't.

Examples

How customers use it

Building a service-business universe

Build a TAM of independent auto repair shops across the Midwest. Standard B2B datasets cover the corporate chains well but miss the long tail of independent single-location operators. Local Business Crawl pulls those operators with owner-operator status, services, hours, and reviews.

Mapping restaurants and hospitality

Target every quick-service restaurant under five locations across major metros — the audience a POS or back-of-house SaaS vendor needs. Crawl returns the full universe, including the operators that don't show up in any standard B2B dataset.

Reaching trades and home services

Reach landscapers, HVAC contractors, plumbers, electricians — service-based, geographically constrained, and largely invisible to LinkedIn-based datasets. Crawl returns them with license, crew-size, and service-area signals so the universe can be segmented by exactly the criteria that matter.

Supplementing healthcare provider data

Standard healthcare directories cover the licensed practitioners well. Local Business Crawl picks up the practice-level signal — physical-location footprint, multi-site groups, on-site services, languages spoken — that the directories don't surface.

Under the hood+

How it's used

Building account universes for geographically-constrained, service-based, or otherwise non-digital industries. Also a supplement to LinkedIn-anchored TAMs when the long-tail of single-location operators matters.

Why it matters

Ensures a comprehensive TAM identification. Without this layer, every dataset is biased toward companies that happen to maintain a digital presence on the platforms LinkedIn covers well — which leaves entire industries undercounted.

How it works

Primary source — Google Business.
Adjacent sources — review platforms (TripAdvisor and similar), regulatory directories, social signals.
Structured extraction — hours, services, photos, owner-operator status, multi-location footprint, reviews.
Stealth + rate management — keeps the crawl reliable at production scale.