We monitor each of these continuously. Pick one to start the stream — every account that fires will flow through your locked ICP qualifier.
✓
CFO / CRO / COO joined in the last 30 days
+ titles: CFO · CRO · COO
✓
Your past champion landed at a new company
+ source: closed-won CRM contacts
✓
A contact's role or company changed
+ persona: Director+ Ops · RevOps
✓
in
LinkedIn post · keywords
Post mentions a keyword you're watching
+ keyword: “ERP migration”
✓
◇
Website material change
New page, pricing, or careers update
+ paths: /careers · /pricing · /product
✓
▪
New case study published
Customer logo published a result story
+ source: press hubs · marketing sites