How it's used
The strongest path when the customer can name fits but can't articulate the filters that describe them. Often used as its own discrete workflow to find look-alikes; also a core step inside TAM Mapping. When seeds aren't provided, Landbase synthesizes a small seed set from the ICP first, then expands.
Why it matters
Industry taxonomies are unreliable — in one real TAM, ~80% of the right companies were tagged outside the obvious industry (a BPO labeled "Advertising Services"; a 3PL labeled "IT Services"). Filter-based search misses them. Seed expansion finds them by similarity, regardless of how anyone tagged them.
The expansion pipeline
Form Seed Set
20–325 seeds
→
Data Retrieval
pull seed profiles
→
Seed Analysis
per-seed similarity
→
Preview Expansion
validation set
→
Full Expansion
up to 50K results
→
Compare / Contrast
signal keywords
Seed expansion runs on top of the Similar Company Graph (see Semantic Search). The compare/contrast step then converts the look-alikes into reusable signal keywords for downstream fit scoring.
Stage by stage
- Form seed set. 20–325 customer-provided fits (or synthesized from the ICP). Quality of seeds drives quality of output.
- Data retrieval. Pulls each seed's full profile from the buying graph — description, keywords, attributes, technographic adoption.
- Seed analysis. Every candidate company in the 21.6M corpus is scored against each seed. Top 5 seed matches are retained per result.
- Preview expansion. A small validation set surfaces first — a sanity check that the seeds are producing good look-alikes before the full run commits.
- Full expansion. Returns up to 50,000 ranked look-alikes, each tagged with which seed(s) it matched. End-to-end under 10 minutes for a 200-seed input.
- Compare / contrast. A lightweight AI qualification pass splits the look-alikes into yes / no. A keyword-divergence analysis then surfaces words that appear in the "yes" group but not the "no" group — signal keywords — which power downstream fit scoring.
By the numbers
20–325Seed domains in
5K–50KLook-alikes out
Top 5Seed matches per company
< 10 minEnd-to-end at 200 seeds